CGI Pipeline
Geometry
Concept & Modeling
The foundation of CGI is flawless geometry. Our 3D artists build intricate, high-poly models of your products, environments, or characters, ensuring every bevel and edge catches light perfectly.
Whether working from CAD data, architectural blueprints, or raw sketches, we construct optimized topologies ready for photorealistic rendering or real-time game engine deployment.
Lighting
Texturing & Shading
Realism is in the imperfections. We build Physically Based Rendering (PBR) materials—incorporating micro-scratches, authentic reflections, and sub-surface scattering so products look tangibly real.
Our lighting technical directors then sculpt the environment, placing digital studio strobes or HDRI maps to highlight the geometry and establish the perfect cinematic mood.
Physics
Animation & Simulation
CGI allows us to move cameras in ways physically impossible in the real world. We animate striking, dynamic product reveals and seamless transitions that keep the viewer entirely engaged.
For ultimate impact, our FX artists generate high-end simulations—from crashing liquid splashes for beverage brands to exploding particle clouds and cloth dynamics, adding a layer of elite production value.
Comp
Rendering & Compositing
We utilize GPU-accelerated render farms and path-tracing engines (like Unreal Engine and Redshift) to compute physically accurate light bounces, delivering crisp 4K or 8K image sequences.
In compositing, we blend our 3D elements flawlessly with live-action footage, adjusting depth of field, motion blur, and color grading so the digital and real worlds become indistinguishable.